About Me
Finding the Story
As a former journalist turned marketing and communications leader, I work with teams to translate business priorities and objectives into editorial themes and topics. With a focus on authentic, concise, and credible content, I think in headlines and take an audience-first, insights-based approach to content and channels.
Content Strategy
I partner with senior leaders and industry experts to create accessible stories from complex ideas that elevate the conversation. Always looking for ways to repurpose content into different formats for various audiences, I ensure content is efficient, actionable and measurable. I lean into communications that serve audience needs and position an organization – and their people – as thought leaders in their industry.
Builder and Connector
I build teams, processes, and frameworks to connect high-impact content to marketing and communications campaigns that align with business objectives.
My Skills
Strategic marketing and communications, content and channel strategy, storytelling, content creation and development, B2B/B2C thought leadership, brand journalism, editing, writing, project management, team leadership, vendor management, stakeholder management.
“Without a strategy, content is just stuff, and the world has enough stuff.”
Arjun Basu